Now more than ever Americans are open to exploring their sexuality, Hims & Hers national survey reveals realities of sex in America today

“Let’s Talk About Sex: The 2022 Report” reveals that 72% express an interest in new sexual trends, 79% have changed their sexual behaviors since the reversal of Roe v. wade

SAN FRANCISCO, September 27, 2022–(BUSINESS WIRE)–Hims & Hers Health, Inc. (“Hims & Hers”, NYSE: HIMS), the trusted consumer-focused platform focused on delivering modern and personalized to consumers, today publishes its first “Let’s talk about sex: the 2022 report.” For the popularity of a topic about sex – online searches for “sex” yield nearly 11 billion results, 1.5 times more results than people on Earth – one-third of Americans say that most of their sex education comes from pornography. The 2022 report serves as a new educational resource, designed to uncover behaviors, trends, fears, fantasies and realities about sex in America.

This press release is multimedia. See the full version here: https://www.businesswire.com/news/home/20220927005128/en/

Now more than ever, Americans are open to exploring their sexuality, the national Hims & Hers survey reveals the realities of sex in America today (Graphic: Business Wire)

The report compiles responses from a national survey representative of Americans and reveals information such as:

  • While 22% chose “more sex” will improve their sex life, the majority of people (72%) express an interest in sexual trends they haven’t tried (Roleplay among the best).

  • 75% of America assumes other people have sex once a week or more; when only about half of Americans actually do.

  • 79% of Americans changed at least one behavior regarding sex — from more proactively educating their children about sex to having less sex themselves — due to the overturning of Roe v. Wade.

  • Half of Americans (including 50% of men and 47% of women) report that it takes more than 10 minutes to reach an orgasm, the average being 14.09 minutes.

  • 42% of Americans worry that if they don’t have frequent sex with their partner, their partner is cheating on them.

  • Gen Z women are the most sexually exploratory demographic, with 42% not identifying as heterosexual and 75% being interested in one or more emerging sexual trends, more than twice as interested as Gen Z women. older women.

  • Almost as many Gen Z women have watched porn alone in the past year (39%) as Gen Z men (43%), while only 8% of Boomer women have watched porn alone in the past year. over the past year, compared to 51% of Boomer men.

  • Half of men (53%) say pornography has changed their perception of how long and erect their penis is, and 53% say pornography has completely changed their perception of sex.

  • 63% of women – and about half (48%) of women aged 45 and over – are interested in a new or emerging sexual trend; and 1 in 3 women (34%) say that if there were no societal norms, their sex life would be very different.

  • 63% of Americans agree with the statement, “My overall quality of life would improve if my sex life improved.”

“Our brand was founded on a strong belief in open and honest discussions about sexual health,” said Hilary Coles, co-founder and senior vice president of Brand & Innovation, Hims & Hers. “Talking about sex is always stigmatized, and tiptoeing about the subject only reinforces feelings of shame and embarrassment. By speaking with our customers and researching what information is available to the masses, we have realized that “there was clearly a need for a source of truth comes to sex in America. We carefully designed this survey to ensure that the results would not only educate people about the realities of sex today, but also empower them to have more control and confidence when it comes to their sex life. Today, we are celebrating people and sexuality in all its forms and encouraging positive dialogue about our experiences and curiosities.”

There “Let’s talk about the sex ratio” provides a clear baseline of how Americans view and think about sex today, serving both as a source to educate people on the subject and combat related fears and misconceptions. Using national data and the insights of experts in the field, Hims & Hers was able to identify and dispel nine sex myths about hot topics such as how much sex people want to have, when male sexual dysfunction occurs, women and fake orgasms, and the effects of the pandemic on our sex lives.

Shedding light on emerging behaviors and cultural trends, the report was created with and includes insights from notables experts in the field of sexual health and well-being:

  • Dr. Peter Stahl, Senior Vice President of Male Sexual Health and Urology at Hims & Hers

  • Dr. Denise Asafu-Adjei, Urologist and Medical Advisory Board Member, Hims & Hers

  • Dr. Lawrence Jenkins, Urologist and Medical Advisory Board Member, Hims & Hers

  • Dr. Beth Pausic, Clinical Psychologist and Director of Behavioral Health at Hims & Hers

  • Dr. Rachel Rubin, urologist and sexual medicine specialist

  • Caroline Spiegel, Founder and CEO of Quinn

  • Octavia Vance, sex therapist and life strategist

  • Margot Weiss, associate professor of American studies and anthropology at Wesleyan University

The report complements the full range of sexual health products and services available on the Him & Hers Platform. These include a variety of personal care which includes treatments and services for birth control, erectile dysfunction, premature ejaculation, cold sores, genital herpes, urinary tract infections and infections. yeasts. Hims & Hers also offers ultra-thin condoms, an aloe-based lubricant and two best-selling vibrators: the OMG Ring, ideal for couples, and the discreet but pleasant Roller Coaster Bullet Vibrator.

To learn more about how people have and think about sex in America today, visit “Let’s talk about sex: the 2022 report“, at the2022sexreport.com. To request the full report, contact [email protected]

Survey methodology

The ‘Let’s Talk About Sex: The 2022 Report’ is based on the results of an online survey conducted in April 2022 of 5,234 people from 4,500 national representatives.1 adults between the ages of 18 and 65 and 734 Hims & Hers customers in all 50 states. In addition, a separate survey of 2,000 nationally representative people aged 18-65 was conducted in July 2022 to examine attitudes towards sexual and reproductive rights following the Supreme Court’s decision to cancel Roe v. Wade. The results were analyzed using 40 different demographic and psychographic cuts, including gender (when we refer to ‘women’ and ‘men’, we include anyone who identifies as such), age, region, race and ethnicity, relationship status, and sexual orientation (heterosexual, bisexual, gay, lesbian, pansexual, asexual, queer, etc.), among other areas of interest.2 Extensive trend research and a series of interviews with 8 experts in sexual psychology, health and education deepened the findings of this report.

All data and quotes in this study are from these sources, unless otherwise stated. Hims & Hers engaged independent research firm Culture Co-op to conduct and analyze the research and results.

About Him and Her

Hims & Hers is a consumer-driven platform that transforms the way customers meet their health and wellness needs. Its digital platform provides access to treatments for a wide range of conditions, including those related to sexual health, hair loss, dermatology, mental health and primary care. Hims & Hers connects patients with licensed healthcare professionals who can prescribe medications if needed. Prescriptions are filled online through licensed pharmacies on a subscription basis, making access to treatment simple, affordable and straightforward. Through the Hims & Hers mobile apps, consumers can access a range of educational programs, wellness content, community support, and other services that promote lifelong health and wellness. Hims & Hers products can also be found at tens of thousands of retail locations across the United States. Launched in November 2017, Hims & Hers serves the entire US and select locations in the UK. The company is listed on the New York Stock Exchange. For more information about Hims & Hers, please visit forhims.com and forhers.com.

Any prescription treatment available through the Hims & Hers platform requires an online assessment by a licensed medical provider to determine if a prescription is appropriate; over-the-counter products can be purchased on the company’s websites.

____________________________

1The sample is representative of the country’s population by age, gender, region and race/ethnicity
2Demographic analysis included generation (Gen Z, Millennials, Gen Xers, Boomers), gender (cis woman, cis man, transgender woman, transgender man, non-binary gender), sexuality (heterosexual, bisexual, gay, lesbian, pansexual, asexual, other sexuality), race (white, black/African American, Hispanic, Asian, Native American/Alaska Native, Pacific Islander, other race), region (northeast, south, west, mid- west), relationship status (single-not dating, single, married/civil union, monogamous relationship, open relationship, divorced/separated, widowed), parental status, political affiliation (Democrat, Republican, Independent, other political party) and other demographic cuts

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220927005128/en/

contacts

[email protected]

Comments are closed.