Matthew McConaughey Explains Why He’s Calling The Space Race Billionaire, Metaverse With Salesforce’s Super Bowl 2022 Announcement
Matthew McConaughey wants us to come back down to earth.
The Oscar-winning actor has teamed up with Salesforce for his new campaign, which will run during the Olympics and Super Bowl.
The “New Frontier” spot is part of the cloud-based software company’s #TeamEarth campaign, which calls on businesses and individuals to envision a more sustainable future. It features the 52-year-old in astronaut gear – a familiar role for the star who did just that in the 2014 sci-fi film “Interstellar.” And while the actor initially seemed impressed with the space as he gazes out towards the galaxy, he soon realizes that Earth still has much to offer.
“Now is not the time to escape,” McConaughey said in the ad. “It’s time to get involved. It’s time to plant more trees. It’s time to build more trust. It’s time to make more space for all of us. So while others turn to the metaverse and Mars, let’s stay here and restore our own. Yeah, it’s time to make our way. Because the new frontier? It’s not rocket science. It’s right here.
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McConaughey, who is the Salesforce brand advisor, co-created the spot. And while he admitted to poking fun at the indulgent adventures led by Jeff Bezos, Elon Musk and Richard Branson, he also noted that the planet can benefit from the billionaire space race – if done correctly.
“Sure, it’s absolutely possible,” McConaughey told FOX Business. “We’re not saying we’re against pioneering space. We had a great time, and we totally mean it. But what we’re also saying is that we’re not ready to leave our home team, that is, us, right? here. Our humanity is on our home ground – Earth – right now. Let’s talk about what else we’re selling. We’re selling the values between us right here on Earth, namely sustainability. If we don’t set our values among us here, where the hell are we going to be? If and when we get to outer space, are we going to bring the same problems that we have now on another planet? It’s not too smart. We have to fix what we have. I got there first. It’s in everyone’s interest.
“No, we’re not against technology…or space travel. But we have to have technology with the right soul,” he continued. “We have to use technology for all exploration in the right way. We have to think about restoring the resources we need to our planet. If we don’t fix and restore the best here on Earth between us right now, what product are we going to export when we get to space?”
Salesforce’s #TeamEarth campaign is part of the company’s commitment to fighting climate change. By co-founding 1t.org, he aims “to conserve, restore and grow 1 trillion trees by 2030” among his many goals.
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While some like 50-year-old Musk are considering colonizing Mars with the help of SpaceX, others like Mark Zuckerberg have another buzzword “M” in mind. In October 2021, the CEO of Facebook announced that he was changing his company’s name to Meta Platforms Inc., or Meta for short, as a signal to embrace the “metaverse”. The 37-year-old described it as a “virtual environment” you can step into – instead of just watching on a screen.
It’s essentially a world of endless interconnected virtual communities where people can meet, work, and play, using VR headsets, augmented reality glasses, smartphone apps, or other devices.
“I learned that life is a balance,” McConaughey said. “If reality isn’t enough to get you excited, and you’re looking for the virtual in life, and you’re looking for extra credit…listen, that’s why people go to drugs. That’s why people go to online porn. Reality isn’t enough. OK, I’m done here, let’s go explore space – sometimes that means reality isn’t enough. But if reality isn’t enough to get us turned on, then [we’re going] to be in a sticky situation.”
“At the same time, I also agree with, if you’re not impressed with what’s around you and the life you’re living, create your own impressions,” he shared. “And that’s what an entrepreneurial spirit does. But it’s a balance between the two. If you’re content with what reality gives you all the time, sometimes you’re going to be trampled on. by, ‘No, there’s not enough here. I only want what’s out there, the unknown,’ – well, you’re going to be pretty unhappy. We need a balance that benefits everyone .”
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The father-of-three said he was inspired by how today’s businesses can drive change in our country and not just profit.
“I think the past two years with COVID have revealed the truth – that businesses, the private sector, right down to individuals – they all have more power than ever to create change and for leadership,” he said. he declares. “We have to be responsible and we have to be nimble. You know, oil, carbon, wildlife, water, air – we have to regulate, but we have to anticipate. We have the means to measure our resources, so that we can anticipate, so we don’t become barren before we need to restore.”
“I look at our human values in the same way that we should measure,” he shared. “Our level of trust is so low, especially in America right now. Trust in our leaders, trust in the media and trust in politicians. It’s so low, [which is] another reason why companies have such an opportunity for accountability right now. People look and say, ‘Who am I listening to for leadership?’ And a lot of companies have come forward and said, “Follow me.” We will lead the way. It’s a huge responsibility. How can we trust companies to guide us in the right direction? It’s part of the rally, to say, “You’re on a platform to lead change.” Let’s do it responsibly. Let’s invest in ourselves and each other.'”
McConaughey stressed that he was not giving up on our “home players”. He described how important it is for his ideas about the future to be heard not just on camera, but also behind the scenes.
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“Any work that I do now is really a kind of partnership,” he said. “I have to be behind the scenes. In some ways, yes, I’m still an actor for hire when I want to be. But if I want to be part of something, I have to be behind it. It’s not just to sell a product. It’s also about selling the brand values, the ones that I align myself with. And I have to be behind the camera because I have to trust that others will follow. … We can all take responsibility for not just creating success, but also a movement.”
The Associated Press contributed to this report.