Juniper Research: Global Adult Virtual Reality Content Revenue To Reach $ 19 Billion By 2026 As Subscription Models Dominate

BASINGSTOKE, England – (COMMERCIAL THREAD) – A new study from Juniper Research has found that the global virtual reality (VR) adult content market value will increase dramatically from $ 716 million in 2021 to $ 19 billion in 2026; accounting for 22% of the value of the global digital adult content market by 2026. He predicts that subscription-based models will be essential for adult content platforms to successfully monetize VR content and capitalize on growth in helmet ownership.

The new research, Digital Adult Content: Key Monetization Models, Emerging Technologies & Market Forecasts 2021-2026, urges mainstream adult content platforms, such as Pornhub and XVideos, to form strategic partnerships with specialist VR content providers to to diversify their libraries of adult content. content and ensure more consistent income streams.

For more information, download our free white paper: Pornography in a Pandemic: Monetizing Digital Adult Content

Adoption of virtual reality headsets to generate immersive audience numbers for adults

The study found that the global number of users viewing adult VR content through compatible headsets will increase by 2,800% over the next 5 years, with headset adoption driven primarily by consumer use cases. , such as games and digital media. He suggests that market players need to take advantage of existing distribution channels to expand the reach of adult VR content to this growing user base.

Research author Scarlett Woodford noted: “The United States will become a key market for adult VR content; accounting for 33% of market spend by 2026. Adult content channels targeting US users should use advanced analytics to monitor viewing habits and trends; adapt VR-compatible content accordingly.

The VR market allows premium subscriptions

The report found that by 2026, 97% of the total adult VR content market will come from subscriptions, with distribution channels using this monetization model to cover the increased costs associated with recording VR content. He recommends that platforms ensure that adult content libraries are regularly updated, to refresh the user’s value proposition and justify charging recurring fees. Failure to do so will reduce the value of subscription services and put distribution channels at risk of customer attrition.

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Juniper Research provides research and analytical services to the global high-tech communications industry, providing advice, analyst reports and industry commentary.

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