How top Latin Grammy nominees Bad Bunny, Rosalía, Rauw Alejandro, Christina Aguilera and Jorge Drexler stack up
History of Lucas Villa
In the music business, there’s an inextricable link between acclaimed albums and live success, which is very much the case with this year’s Latin Grammy nominees. The artists with the most nominations this year are also among the top live Latin artists, whose touring stories tell some interesting tales: superstar Bad Bunny, who leads with 10 nominations, followed by Rosalía, Rauw Alejandro, Jorge Drexler and Christina Aguilera.
Bad Bunny made history in May with their latest album, A Verano Sin Tibecame the second all-Spanish album to top the Billboard 200 chart. His 2020 album, El Ultimo Tour Del Mundo, was the first to do so. The top Latin Grammy 2022 nominee is leading a cultural shift his album helped spark by exploring Caribbean genres. His Latin Grammy nominations include a nod for Album of the Year and Record of the Year for dream track “Ojitos Lindos,” featuring Colombian band Bomba Estéreo.
While Bad Bunny has the second best-selling album in the United States this year behind Taylor Swift Midnightshis tour has the potential to do something no other Latin or other artist has ever done: set a record as the highest-grossing tour of all time in a single year.
Although Bad Bunny made it to No. 3 on PollstarThe third quarter charts with a gross of nearly $163.6 million for 46 concerts, it consisted mainly of performances in the arenas of the first months of the year, as well as his first three stadium dates ” World’s Hottest Tour”, which are booked until the beginning of December.
Its schedule of concerts that take place after the third quarter deadline includes 27 other stadium shows. Counting his previous shows for the latest year-end tallies, and after averaging nearly $10 million per show at stadium dates already played this year, rough estimates of his potential for the chart’s full year indicate a jaw-dropping gross of around $400 million.
A box office in this range in a single year would lead him in the company of the only Ed Sheeran, who dominated PollstarThe 2018 Year-End Top 100 World Tour ranking with a record gross of $432.4 million during his “Divide Tour.” No other artist has ever crossed the $400 million threshold in a single year, according to archived box office data. We’ll have to wait and see if Bad Bunny can hit that target.
After Bad Bunny’s 10 Latin Grammy nominations, Spanish pop star Rosalía with eight nominations.
his album Motomami also earned an additional nomination for Best Engineered Album, with the LP’s engineers, mixers and mastering engineering named as nominees.
Since leaving Motomami in March, it became one of the most critically acclaimed albums of the year. Rosalía propelled pop into experimental electronic territory while proving that there are no linguistic limits to the genre. Motomami is also nominated for Album of the Year. Additionally, she earned a Record of the Year nomination for “La Fama,” featuring The Weeknd, and a Song of the Year nomination for “Hentai.” Showing that she is involved in all aspects of her career, Rosalía was also nominated for Best Recording Package for helping design the artwork for Motomami.
Rosalía brings the performance aspect of her music to life on the “Motomami World Tour,” with a production that has been compared to something worthy of a contemporary art museum. According Pollstar Box office reports, Rosalía has a massive average show of $1.36 million averaging 11.5,000 tickets per show.
She is on her way to becoming an arena performer with recent box office takings that include $3.6M ahead of 10.1K in Santiago, Chile’s Movistar Arena on August 28, 2022 and an even bigger haul to Madrid’s WiZink Center, earning $4.7 million for two shows before 29.1 thousand adoring fans.
In the United States, it sold out two Radio City shows on September 18 and 19 to 11,500 attendees, for a total of $1.2 million. While performing at the YouTube Theater in Inglewood, Rosalía was surprised onstage by her boyfriend, Rauw Alejandro.
He also received eight nominations this year. Last year Alejandro released one of the biggest Latin albums of the year, Vice versa. The Puerto Rican singer revamped reggaeton music with an electronic twist. The LP was overlooked by the Latin Recording Academy, although it was still nominated in major categories for its featured appearances.
He is up for record of the year for “Te Felicito” with Shakira and song of the year for “Agua” alongside Daddy Yankee and Nile Rodgers. Alejandro’s Cake Trap Vol. 2 EP was nominated for Best Urban Music Album.
Live, the album was well received with Alejandro’s “Vice Versa Tour”. The tour got off to a good start in October 2021 when he sold out the Coliseo de Puerto Rico with four consecutive concerts.
According Pollstar Box office reports, ‘El Zorro Raulito’ has an average per show gross of $991,000 with 12,400 tickets sold per show He too could be on his way to becoming a stage performer with recent takings that include $1.5 million before $13,000 at the Kia Forum in Inglewood on April 16, 2022 and another sold-out show at the Allstate Arena in Rosemont, Illinois, grossing $1.49 million from 13,000 additional fans. Last week he released his new album Saturno, which means another tour will be in the works.
The group’s Latin veteran is Jorge Drexler. The Uruguayan rocker also picked up eight nominations.
He is best known for winning an Oscar in 2005 for his song “Al Otro Lado Del Río” which was featured in the movie “The Motorcycle Diaries”. Drexler has already won seven Latin Grammy awards.
This year he is up for album of the year for his latest album, Tinta and Tiempo. His “Tocarte” collaboration with Spanish rapper C. Tangana is nominated for Song of the Year and Record of the Year.
Drexler is best known for his intimate theater gigs in the United States. Pollstar Box Office reports it has an average show gross of $40,000 with around 1,200 tickets sold per show. Earlier this month, Drexler kicked off a US tour that visited theaters in New York, Miami and Puerto Rico.
Christina Aguilera received seven nominations this year. The pop star made a triumphant return to the Latin market this year with Aguileraan album where she embraced her Ecuadorian roots.
His last Latin album dates from the 2000s Mi Reflejo. Instead of remaking his hits in Spanish, Aguilera co-wrote and recorded original tracks in Spanish that explored Latin genres like guaracha, reggaeton, and Mexican ranchera music. Aguilera has proven that her powerful vocal prowess isn’t limited to just one language.
Aguilera is nominated for Album of the Year for her self-titled LP. She also received Song of the Year and Record of the Year nominations for “Pa Mis Muchachas,” her Latin female anthem with Becky G, Nicki Nicole and Nathy Peluso.
On the road, Aguilera’s Pollstar Box office data dates back to September 1999 when it opened for 98 Degrees with LFO and Desmond Child with a massive career of $115,349,316 across 188 box office reports with an impressive average of $613,000 and 9,855 tickets sold on average.
In June, Aguilera embarked on a summer arena tour across Europe and the UK. She performed her greatest hits and a number of Spanish songs from her album Aguilera this summer at several European arenas including the M&S Bank Arena in Liverpool and the O2 Arena in London.
The Latin Grammy Awards will celebrate the best in Latin music as Spanish-language music continues to grow and fill venues around the world.